At Strada we represent Open Cycle and give you the option to fully customize your Gravel bike according to your needs. Our online configurator is a unique tool to visualize, configure and tailor your bike. You decide on any desirable color and choose between groupsets from Shimano or SRAM. We build it with components from Enve, Hunt, Zipp, Fizik among others.

If you are in any doubt which model or setup that is right for you, we are ready to assist you. The personal contact and and our commitment to our customers - and not least to our products - is the key to getting the ultimate gravel or adventure bike - ready to set your dreams free.


The Open U.P is perhaps the funniest and most versatile bike you will ever ride. It is a solid asphalt tracer, a raw and adventurous gravel grinder, and a fun mud machine on the greasy forest trails.

The bike is designed to fit ordinary 28"(700c) road wheels with up to 40mm tires or the more lively and robust 650b wheels with tires up to 2.1"

Complete SRAM Force AXS bike from 36.000 DKK

Build my U.P.


Open WI.DE. is the strong and robust bike for gravel plus and adventurers who need even wider tires for the curved paths, single tracks or technical descents. Frame and front fork have room for standard 46mm tires or up to 2.4 "inches on 650b wheels - equivalent to 60mm.

The frame is also designed with a higher stack than the U.P. and U.P.P.E.R. which allows for a more upright riding position when technical challenges need to be overcome.

Complete SRAM Force AXS bike from 37.500 DKK

Build my W.I.D.E.


U.P.P.E.R. is U.P. on a performance diet. The frame and fork are made of ultralight carbon fibres and the frame kit weighs in approx. 180 grams lighter than U.P. It is the bike for uncompromising gravel racers or for those who just want the most delicious and lightweight.

Complete bike from 54.000 DKK

Build my U.P.P.E.R.